The challenge was to unify a long-established Australian business with an international business with Australian offices. Frasers Property used environmental graphics across its newly ‘acquired’ offices across Australia to reinforce their position as the leading “red brand” in its industry. The company’s visual identity system was re-designed to emphasise the brand’s ownership of ‘red’ and increase brand visibility and power.
Design by Urbanite (Part of Frost Collective)
Design Director: Ant Donovan
Senior Designer: Henry Ellis-Paul